Hi there, I am Ellen Xu.
I am a UX designer with extensive experience in delivering intuitive, scalable solutions for complex web applications, ranging from cloud computing to large scale e-commerce platform.
I am passionate about building user-centric and well-crafted products based on customer needs and business goals.
Azure Monitor
(Microsoft, 2023-2025)
Led the launch of Azure Monitor products, including:
• Data pipeline configuration (featured in case study)
• Monitoring coverage for cloud infra
• Onboarding and tuning of AI-powered monitoring features
Azure IoT Hub
(Microsoft, 2021-2023)
• Enable seamless, scalable provisioning (featured in case study)
• Empowered customers to efficiently configure, monitor, and secure IoT devices
Azure Supply Chain
(Microsoft, 2019-2021)
Designed 15+ tools for supply chain users and external vendors including demand forecasting, inventory management, and logistics (some featured in case study)
E-Commerce
(T-Mobile, 2018-2019)
• Designed the buy flow for device upgrades and adding a line, integrating the trade-in experience (featured in case study).
• Defined experience strategy for mobile app and web
• Drove user-centered design methodology and process in agile environment.
“Design is not just what it looks like and feels like.
Design is how it works.”
— Steve Jobs
“Design is as much a matter of finding problems
as it is solving them.”
- Bryan Lawson