Hi there, I am Ellen Xu.
I am a UX designer with extensive experience delivering intuitive, scalable solutions for complex web applications in areas such as cloud computing and large scale e-commerce platforms.
I am passionate about creating thoughtful, human-centered and well-crafted products that balance customer needs with business goals.
Azure Monitor
(Microsoft, 2023-2025)
Led the launch of Azure Monitor products, including:
• Data pipeline configuration (featured in case study)
• Monitoring coverage for cloud infra
• Onboarding and tuning of AI-powered monitoring features
Azure IoT Hub
(Microsoft, 2021-2023)
• Enable seamless, scalable provisioning (featured in case study)
• Empowered customers to efficiently configure, monitor, and secure IoT devices
Azure Supply Chain
(Microsoft, 2019-2021)
Designed 15+ tools for supply chain users and external vendors including demand forecasting, inventory management, and logistics (some featured in case study)
E-Commerce
(T-Mobile, 2018-2019)
• Designed the buy flow for device upgrades and adding a line, integrating the trade-in experience (featured in case study).
• Defined experience strategy for mobile app and web
• Drove user-centered design methodology and process in an agile environment.
“Design is not just what it looks like and feels like.
Design is how it works.”
— Steve Jobs
“Constraints aren’t the problems.
Constraints create the conditions for creativity.”
- Seth Godin